Here is an innovative example of visual interactive advertising from Virgin for a their Virgin digital website which is a very cool site indeed, where you can download music etc. Ok, maybe it is nothing new with finding clues in a picture. Probably many of you have already been playing this kind of games when you were kids. Still it is interesting how this old trick can become fresh and innovative when applied to a different genre of communication and to different products. Moreover, allusive visuals and metatextual context are the typical language of album covers and this advert is obviously directed to music geeks and record-stores afficionados, that loves to prove their music know how. Have a go, we have found about 10 out of 74!
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